Digital Marketing Jobs & Career Opportunities in Pune India

Digital Marketing Jobs & Career Opportunities in Pune India

Digital marketing jobs in pune india

Digital marketing is becoming mainstream in India. Until 2010, many businesses did not take digital marketing seriously. They were not ready to change and were stuck with traditional marketing practices. There were no Digital Marketing Jobs & Career Opportunities in pune India

However market forces have made sure that you either start doing digital marketing or fail. Because compared to digital marketing, traditional marketing is extremely inefficient. In fact, if you do not have a digital marketing strategy and an online presence, customers are bound to shy away from you and buy from a competitor.

Before digital marketing became mainstream, freelancers and entrepreneurs were able to get the first mover advantage. People who did good content marketing and search engine marketing were able to scale up the business very fast. Traditional companies did not even know what digital marketing was.

Everyday more companies are waking up to the fact that digital marketing is very important and is not an optional strategy in marketing anymore. They are catching up late, but they have to catch-up, there is no other option.

In this article we will have a look at the salaries offered for digital marketing professionals and the various job positions available under digital marketing.

Digital Marketing Jobs & Career Opportunities in pune India

• Digital Marketing Manager
• Content Marketing Manager
• Content Writers
• Inbound Marketing Manager
• Social Media Marketing Experts/Specialists
• Search Engine Marketers
• SEO Executives
• Conversion Rate Optimizer
• Copy Writers

Digital Marketing Jobs & Career Opportunities in pune India

Digital Marketing Manager

Digital Marketing Managers should have an experience of 5+ years, and if you have certifications that prove your expertise, then you will be hired easily. The demand for Digital Marketing Jobs & Career Opportunities in India for experts is high as the companies are hunting for the same. Responsibilities of Digital Marketing Managers include leading the digital marketing team and reporting to the Vice President of Marketing of the company. They are also responsible for combining different components of digital marketing and making it efficient.

The digital marketing salary package of digital marketing experts ranges from 15 to 20 lacs per annum. Depending upon the experience, it can go as high as 40 lacs.

Digital Marketing Jobs & Career Opportunities in pune India

Search Engine Optimization (SEO)

The hype over Search Engine Optimization (SEO) has made many of us well-versed with what SEO is. Those dealing with SEO need to deal with the processes that affect the visibility of a website or a web page in a search engine’s unpaid results. According to the recent trends, using organic SEO techniques along with a PPC campaign, the expected click rate is 25% times more whereas the expected profit rate increases to 27%. As per these trends, the job opportunities with respect to SEO field are immense.

The average salary for SEO Manager is 353,396 per year. 

Digital Marketing Jobs & Career Opportunities in pune India

Search Engine Optimizer (SEO Executive)

Instead of spending money on Google AdWords campaigns, with good search engine optimization, you can get free traffic from Google. This is the reason why there are tremendous opportunities relating to SEO executive. The responsibilities of an SEO executive or SEO expert involves keyword research, getting pages indexed, user experience optimization, using webmaster tools, managing duplicate content, and many more areas.

Skills required: An SEO expert should be an expert with the usage of various kinds of SEO tools in the market. For example, one of the best-known SEO tools for digital marketers is Moz.com. There are hundreds of more tools which an SEO expert should have a strong hold on to improve the company’s performance on search engines. SEO experts report to the digital marketing managers. However, most SEO expert does not manage a team and are individual contributors.

Digital Marketing Jobs & Career Opportunities in pune India

Search Engine Marketer/ Specialist

The tasks of search engine marketer are done by the digital marketing manager himself if the size of the company is small. At times, it is outsourced to a digital marketing agency who will charge a fee for the work done. However, when it comes to bigger companies, they have a dedicated Search Engine Marketing specialist (SEM specialist) along with a team for search engine marketers.

The reporting managers for search engine marketers will be digital marketing managers. The responsibilities of a search engine marketer include targeting the number of leads and clicks from the given marketing budget, analysis, keyword research, bid management, split testing the ad campaigns, and ad copyrighting.

Experience required: There is no specific range when it comes to experience for search marketing expert. It ranges from company to company. In small companies, there is a bright scope of digital marketing jobs for freshers but some established companies would be needing experts with several years of experience.

Digital Marketing Jobs & Career Opportunities in pune India

Inbound Marketing

This is a field that deals with bringing users in, rather than marketers having to go out to get prospects’ attention. It earns the attention of customers and draws customers to the website with the help of interesting content. On an average, the salary for Inbound Marketer ranges from 4 lacs – 6 lacs per annum.

Digital Marketing Jobs & Career Opportunities in pune India

Content Marketing

This strategic marketing approach focuses on creating and distributing valuable, relevant, and consistent content in order to attract and retain a clearly-defined audience so as to drive profits. According to DemandMetric, content marketing costs 62% less than traditional marketing and generates 3 times more leads. This makes it obvious that content marketing is growing large and is set to bloom further.

Content Marketing Manager

As a content marketing manager, you are responsible for content marketing. Well, obviously. But there are many things you need to manage. This includes managing the blog, drip marketing campaigns, sales page copywriting, ebook publications, guest blogging, video marketing, email communications, and a little bit of PR as well.

If you start to work as content marketing managers then you are supposed to report to digital marketing managers or the head of marketing. however, it is not necessary. At times, content marketing managers can be the only contributors or can be head of a content team.

One of the advantages of being a content marketing manager is that you can work from home without any hustle. Freelancing is one of the options to build career in Digital Marketing in India to them in which they can write content by working from their home or as a part time job.

The expected digital marketing salary for content marketing managers is between 10 to 15 lacs per annum. The experience required for this post is minimum 3 years to 5 years.

Educational qualification: Although there is no clear requirement for qualification, having digital marketing certifications and MBA can help you showcase your content marketing expertise. However, if you have required the set of skills, certifications are not necessary.

Digital Marketing Jobs & Career Opportunities in pune India

Social Media Marketing

Jobs related to Social Media Marketing deal with gaining website traffic or attention via social media sites. The aim is to center on efforts to create content that attracts attention and persuades readers to share it across their social networks.

According to Octane Research 2016, social media updates was the most looked after choice for achieving maximum customer engagement (46%). Also, social media tops the list of marketing activities being planned for 2016 with 66 per cent.

If you wish to establish your career in Social Media industry, the average digital marketing salary you can expect is 328,300 per year.

 

Content Marketing

This strategic marketing approach focuses on creating and distributing valuable, relevant, and consistent content in order to attract and retain a clearly-defined audience so as to drive profits. According to DemandMetric, content marketing costs 62% less than traditional marketing and generates 3 times more leads. This makes it obvious that content marketing is growing large and is set to bloom further.

 

 

Content Marketing Manager

As a content marketing manager, you are responsible for content marketing. Well, obviously. But there are many things you need to manage. This includes managing the blog, drip marketing campaigns, sales page copywriting, ebook publications, guest blogging, video marketing, email communications, and a little bit of PR as well.

If you start to work as content marketing managers then you are supposed to report to digital marketing managers or the head of marketing. however, it is not necessary. At times, content marketing managers can be the only contributors or can be head of a content team.

One of the advantages of being a content marketing manager is that you can work from home without any hustle. Freelancing is one of the options to build career in Digital Marketing in India to them in which they can write content by working from their home or as a part time job.

The expected digital marketing salary for content marketing managers is between 10 to 15 lacs per annum. The experience required for this post is minimum 3 years to 5 years.

Educational qualification: Although there is no clear requirement for qualification, having digital marketing certifications and MBA can help you showcase your content marketing expertise. However, if you have required the set of skills, certifications are not necessary.

 

 

Copywriter

The job responsibilities of a copywriter are vast. If you have to be a copywriter, you should be ready to work with many people in the digital marketing team. The copywriter can help the content team refine their content for better reception, help the social media manager with posting better words on social media channels, and help the search engine marketer write better ad copy. Amongst Digital Marketing job opportunities in India, content is one of the most sought after choice.

Skills required: A copywriter should be proficient in English. He/She should know how to write persuasive articles in order to fuel the sales funnel.

 

Digital Marketing Jobs & Career Opportunities in pune India

Conversion Rate Optimizer

The art of increasing the conversion ratio with each stage of the marketing funnel is the job of a conversion rate optimizer. The CRO expert in digital marketing will have to work with various people. For instance, a CRO expert can work with the inbound marketing manager in designing landing pages that convert well.

Digital Marketing Jobs & Career Opportunities in pune India

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