What Are Backlinks
A backlink is, simply put, a link from another website to yours. Backlinks can also be called hyperlinks, incoming links, inbound links, or just links—they all mean the same thing.
In the context of search engine optimization (SEO), a backlink is an important factor in determining how well your pages rank. However, on a larger scale, links can determine how those pages are discovered in the first place.
Backlinks are incoming links to a webpage. When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to a large extent.
Here is a glossary of common terms related to backlinks that you should know:
Link Juice: When a webpage links to any of your articles or your website’s homepage, it passes “link juice”. This link juice helps with the ranking of the article, and also improves the domain authority. As a blogger, you can stop passing link juice by using a no-follow tag.
No-Follow Link: When a website links to another website, but the link has a no-follow tag, that link does not pass link juice. No-follow links are not useful concerning the ranking of a page as they do not contribute anything. In general, a webmaster uses the no-follow tag when he/she is linking out to an unreliable site.
Example: Links from comments on other blogs.
Do-Follow Link: By default, all the links that you add into a blog post are do-follow links, and these pass link juice.
Linking Root Domains: This refers to the number of backlinks coming into your website from a unique domain. Even if a website has linked to your website ten times, it will only be considered as one linked root domain.
Low-Quality Links: Low-quality links are links that come from harvested sites, automated sites, spam sites, or even porn sites. Such links do far more harm than good. This is one reason you should be careful when buying backlinks.
Internal Links: Links that are going from one page to another within the same domain are called internal links. The process itself is referred to as internal linking or interlinking.
Anchor Text: Text that is used for hyperlinks is called anchor text. Anchor text backlinks work great when you are trying to rank for particular keywords.
Check Out Our Additional Services
How to Build the Best Backlinks to Your Website
In this article, I will talk about how to build backlinks to your website, and also tell you about the links that can potentially hurt your rankings.
The old times when all types of backlinks were considered good for SEO are long gone. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Things have changed a lot since then.
In today’s SEO, high-quality and relevant backlinks have the most value.
But how do you build good backlinks?!
Here are some tips you should follow to get good backlinks to your website.
Trust no one
Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers.
Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies.
Build backlinks with patience
If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or the other.
Natural links take time.
Saying your prayer before going to bed, in the hopes that Forbes or the Washington Post will link to you, won’t get you anywhere. Instead, you will have to build some links and drive relevant traffic to your website.
How do you do this?
One common method is to write guest posts on reputable websites in your niche.
Write the right guest posts for the right sites
When you write guest posts for other websites, don’t do it just for the purpose of getting a link in the author bio.
This method has been abused a lot lately, but with the right strategy you can stand up in front of the crowd.
Here are some tips to scale your guest posting technique:
Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages.
Only write for highly reputable websites in your niche. Don’t waste time writing for websites with a Domain Authority level lower than that of your site. Your link will have very little value, and you might end up having your link removed without further notice. (To check out a site’s Domain Authority and other key SEO metrics, use our Monitor Backlinks Free Backlink Checker tool.)
Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks.
Nofollow links are great. Not for SEO, but for traffic and to get more followers on social media.
Monitor the links from your guest posts. Use the Monitor Backlinks SEO tool for automatic updates and keep track of all your backlinks. Sometimes, webmasters remove or change your links from dofollow to nofollow, and you should know about this.
Always link to your social media accounts in the author bio of your articles.
By using the techniques I just noted above, I’ve managed to get great SEO results and tons of direct traffic to one of my websites—all from the author bio of my guest posts.
This is a screenshot with the direct visits received over the last month from an article I wrote for a popular website.
Don’t leave footprints on your backlinks
A very common mistake many SEO’s make is to leave footprints when building backlinks. All your links should look natural, even those that you are building for SEO.
If you are doing guest posts, always change your author bio and use different pen names.
Don’t use the same description for your website all over the web.
Make all your links look natural and untraceable.
The Smartest Ways to Build Good Backlinks
The best links to your website are the ones coming from real websites, with good content and lots of social media shares.
You can either earn these backlinks naturally or build them yourself. As long as they come from the authority websites in your niche, they have great SEO value.
I will not insist on a specific link building method. What works for me might not work for you. This is the reason, why, at the beginning of the article, I said you should do your own experiments and decide what’s best for your website.
You can also check out what your competitors are doing in terms of SEO, and if their strategy works, try to build the same links.
The most common methods to build quality backlinks are:
Guest posts on related websites
Build links with Info graphics
Broken links method
Email outreach to influential