How to increase Domain Authority and Page Authority

How to increase Domain Authority and Page Authority

What is Domain Authority?

Domain Authority (DA) is a search engine ranking score which predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from 1 to 100, with higher scores corresponding to a greater ability to rank.

Domain Authority is calculated by evaluating linking root domains, number of total links, etc. — into a single DA score. This score can then be used when comparing websites or tracking the "ranking strength" of a website over time.

Technical Definition of Domain Authority

Domain Authority is calculated metric for how well a given domain is likely to rank in Google’s search results. It is based on data from the web index and includes link counts and dozens of other factors. It uses a machine learning model to predictively find an algorithm that best correlates with rankings across thousands of search results that we predict against it.

Factors Affecting your Domain Authority

Here's a list of factors that possibly influence your Domain Authority

Quality of Content: You need to write quality content in order to achieve a decent DA score. Thus unique and approachable content is appreciated. It doesn’t matter how long you write; what matters is its uniqueness and relevancy. Content is what attracts visitors, and you cannot afford to compromise on content. Use images, GIFs, and videos to make your content more appealing and interesting.

Internal Linking: Internal linking reduces the bounce rate increasing a visitor’s average time spent on your site. Linking to your older posts will make your current post more informative and captivating but you should only link to old posts which are similar to your current post. Internal linking also helps in spreading link juice and Page Authority (PA) throughout your website. Interlinking will allow both users and search engines to easily navigate your website.

The number of backlinks: If you want to increase domain authority, you need to have a significant number of backlinks but you should not ignore the quality of backlinks. It’s not going to be easy to generate high-quality backlinks for your site, but it’s going to be worth it.

Mobile friendliness: Your website should be responsive to any device and at the same time must have auser friendly interface because a poor search experience might decrease user-experience and also impact your SEO which in turn affects DA. Hence it is essential to optimize your site for the mobile devices because Mobile internet usage has dominated the Desktop world.

Domain Age: The domain’s age will help you increase your site’s ranking and DA score. If your site is 3 or 4 years old and still active, that means that you have been there for a long time which indicates that it is an authorised domain . That also means that you have been publishing quality content and your site is probably not a spam site.

Frequency of publishing content: Fresh content always on the top list of Google. It is not easy to post on a regular basis. But if you do, then improving your Domain Authority will be easy. Even when you update articles, you will find a slight increment in traffic and ranking as well.

How to improve your Domain Authority?

The steps will help you to improve your Domain Authority


Publish Linkable Content: You need other sites to link to your site and the only legitimate way to achieve this is to create unique content that other people want to link to. This is a surefire way to increase your domain authority.

On-Page SEO Optimization: The next step in improving your domain authority is to work on your on-page SEO. Optimizing the on-page SEO factors for each of your blog posts will also help to increase your Domain Authority.

Improve Your Page Speed: One of the known ‘signals’ of the Google ranking algorithm is page speed. Website’s that load faster, have an additional advantage over slower websites. Improving your page speed will not only improve your rankings and domain authority but it will make the user experience better and this translates to more sales, leads and signups.

Improve Internal Linking: Internal links helps to direct visitors to what they are trying to find, thereby improving their user experience. This means that if they’ve burrowed deep into your back catalog of blog posts, they can still easily find their way to your homepage by one of your internal links.

What is Page Authority?

Page Authority (PA) is a score that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from 1 to 100, with higher scores corresponding to a greater ability to rank.  

Page Authority is based on data from the web index and includes link counts and dozens of other factors. Like Domain Authority, it uses a machine learning model to identify the algorithm that best correlates with rankings across the thousands of SERPs that we predict against, then produces Page Authority scores using that specific calculation.


How is Page Authority scored?

We score Page Authority on a 100-point logarithmic scale. Thus, it's significantly easier to grow your score from 20 to 30 than it is to grow from 70 to 80. We constantly update the algorithm used to calculate Page Authority, so you may see your score fluctuate from time to time.

How can you influence Page Authority?

Page Authority is a holistic score and difficult to influence directly. It is made up of an aggregate of metrics that each have an impact on the score. This multi-factorial dependence is intentional since Google takes a lot of factors into account when ranking a page, a metric that tries to calculate it must incorporate a lot of factors, as well.

The best way to influence Page Authority is to improve its link profile, which ultimately influences its scores. This can be accomplished by getting external links from other high-authority pages, which in turn act as "votes of confidence" for the authority of your page.

How to improve your Page Authority?

These steps should be considered while improving your Page Authority

Build links to the page you're optimizing: Link building often happens at the page-level, so this is where you should focus your efforts. Since Page Authority measures the ability of a specific page to rank, building links directly to the page you're optimizing is vital.

Spread the link juice: An important part of boosting Page Authority is managing link equity across your site. You will naturally have some pages that have higher Page Authority and others that have lower Page Authority. Fortunately, through strategic internal linking, you can help distribute this authority throughout your site.

Create useful content for your webpage: Your content should be in-depth and comprehensive, means it should cover every aspect of the topic in hand. It should have a unique perspective on the topic, and should be long enough so that it has the best chance of ranking, while also providing a good user experience.

Regularly remove harmful links from your page: All the hard work you do to build links can be undone if you have spammy links pointing to your webpage. These bad links can essentially nullify the benefits of your good links ultimately leading to a drop in rankings, lower Page Authority and even a manual penalty from Google.


Whatever your goals maybe, you need to increase traffic to your site in order to achieve those goals. To determine whether your web pages will rank high on Google’s search engine results pages, you should track the Page Authority of your pages.

Domain Authority vs. Page Authority

Whereas Domain Authority measures the predictive ranking strength of entire domains or subdomains, Page Authority measures the strength of individual page. Overall, these metrics are very important for determining the overall strength of individual ranking pages or domains.  Page Authority is specifically used heavily in the calculation of keyword competitiveness.

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