digital marketing and data science Why We Need Data Science ? Traditionally, the data that we had was mostly structured and small in size, which could be analyzed by using the simple BI tools. Unlike data in the traditional systems which was mostly structured, today most of the data is unstructured or semi-structured. This data…
What is Domain Authority? Domain Authority (DA) is a search engine ranking score which predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from 1 to 100, with higher scores corresponding to a greater ability to rank. Domain Authority is calculated by evaluating linking root domains, number of…
What is Facebook marketing ? Facebook marketing refers to creating—and actively using—a Facebook page as a communications channel to maintain contact with and attract customers. Facebook actively provides for this, allowing users to create individual profiles or business pages for companies, organizations, or any group attempting to develop a fan base for a product, service,…
What Are Backlinks A backlink is, simply put, a link from another website to yours. Backlinks can also be called hyperlinks, incoming links, inbound links, or just links—they all mean the same thing. In the context of search engine optimization (SEO), a backlink is an important factor in determining how well your pages rank. However,…
What exactly is a mobile friendly website? A mobile friendly website means your website’s information including images, texts, videos, links is easily and readily accessible across all different platforms and, most particularly, on the much smaller screen of smartphones and tablets. The website is literally the same across the board, with no usability concerns regardless of the device…
Today Evolution of modern technologies come up with new platform to run your own business, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. Brick-and-mortar businesses are either changing their business models to an online one, or beefing up existing marketing efforts with digital…
If you’re a small business or your striking out on your own, you know it can be hard to make people aware of your services or products. How do you compete with competitors who are established and have a bigger marketing budget than you? how to rank your website higher than your competitors ? Since you’re on…
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Digital marketing is becoming mainstream in India. Until 2010, many businesses did not take digital marketing seriously. They were not ready to change and were stuck with traditional marketing practices. There were no Digital Marketing Jobs & Career Opportunities in pune India However market forces have made sure that you either start doing digital marketing or…
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. In SEO all major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what…