What Is ( SEO ) Search Engine Optimization?

SEO search engine optimization in pune

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

In SEO all major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

Search Engine Success Factors

There are three major groups covered by Search Engine Land’s Periodic Table Of SEO Success Factors:

  • On-the-page SEO

  • Off-the-page SEO

  • Violations

Within each group are subgroups, as each chapter of this SEO guide will explain. These subgroups contain one or more individual SEO factors with a specific weight or importance.

Violations, while a group unto themselves, are displayed under the group and subgroup to which they’re associated.

SEO in Pune

What Is Off Page SEO ?

Off page SEO is nothing but improving your website positions in Search Engine Results Page (SERP). It tells Google what others think about your site. Based on the links that you have in your site, search engine assume that you have great content.

Links are the new web currency. But, most of the people assume that off page SEO is all about just link building. No, it is not just about links. Then what else it includes? Off page SEO is a combination of a lot of factors that include;

  • Social media metrics (Facebook likes, Pinterest pins, Tweets etc)

  • User engagement (comments)

  • Social bookmarking

  • Forum posting and a lot of other factors.

If you want to boost your search rankings using off page SEO, this ultimate guide is just for you. Let’s dive into the details for more info on off page search engine optimization.

Get Authority Backlinks

Let me start this off page SEO guide by telling you one thing: it’s all about links.

Without backlinks, it’s impossible to rank on first page search results.

Did you know that 99% of the sites that rank on top Google search results has at least 1 external link pointing to the site?

Do you know, almost 100 billion searches are made on Google every month for services, content and products? And half of those searches are coming from mobile devices.

Backlinks are the most important off-page SEO factor when it comes to content marketers and bloggers. Why? Because search engines trust your website more if your site has any authoritative relevant backlinks.

When Google looks for fresh content, it indexes your new pages and makes it available for search users. When relevant search queries are triggered, Google uses some algorithm facts to determine whose pages will rank. This we call as Google ranking factors in SEO terminology.

Here are the most important factors that Google considers while ranking:

  • The number of linking domains. The number of domains linking to your site is one of the most important ranking factors

  • Page rank of a linking page. The links from the high page rank website is considered more than the links from low PR pages. Yes, try to get links from high PR pages.

  • The number of linking page. It is always recommended to have more links from individual domains rather than from a single domain.

  • Authority of linking domain. A link from low pagerank page on a high pagerank site is better than from a low pagerank one.

  • Count number of dofollow links. As Google officially stated that it won’t count nofollow links while ranking, it considers dofollow links.

  • Contextual links. The links within the content of the page are worth more than the links in a sidebar.

  • Links from homepage. The links from a homepage of a linking domain carry more strength than those on one of its pages.

  • Link relevancy. The links from  pages related to your pages topic carry more relevancy for search engines.

Google views your website as more valuable than others if you have many backlinks from authoritative websites. Google analyzes the questions about links like, where does the link comes from?, quality of the link, how fresh the link is? Etc.

Focus On Your Keywords

I know, I know what you’re thinking now. Keyword research is definitely an on page SEO factor. But here’s the one thing that you need to remember. If you are not careful in doing keyword targeting, you will be attracting wrong links from other sites (remember, the link relevancy is a great off page SEO factor).

So if you want to get more out of off page optimization, target the right keywords.

The #1 factor that controls SEO is the keywords you choose. If you want to do great content campaign, keywords are the essential building blocks for it. The below diagram depicts the more accurate view of on page SEO.

on page seo off page seo pune

The primary keywords accounts for 40% of on-page SEO where as related keywords accounts for 17.5% of it. If you want to improve the organic traffic to your site, keyword research is very important.  Pick up the keywords related to your niche. While creating content, use those keywords around it.

For example, you want to write on “healthy nutritious food diet”. Enter this main keyword in Google keyword planner search bar and click on “Get ideas”.

Social media marketing (SMM)

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. 

One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons -- or promoting activity through social media by updating statuses or tweets, or blog posts.

SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship management  (social CRM).


  1. Pingback: How to create dofollow backlinks for website Get High PR backlink for free

  2. Nice Article, brilliant information,
    Thank you for sharing such a great information about SEO and its tips and tricks it is an organic strategy and longtime process and content is king for
    SEO off page and on page, SEO is less expensive

  3. Nice Article, brilliant information,
    Thank you for sharing such a great information about SEO and its tips and tricks it is an organic strategy and longtime process and content is king for
    SEO off page and on page, SEO is less expensive
    Some Advantages of PPC is
    In terms of PPC, it’s a faster setup, and you have the potential to get instant traffic.
    Do it right, you are going to get traffic. There’s no doubt about that.
    It’s also cost-effective, again, if you do know what you’re doing.

    Some Disadvantages of PPC
    On the downside, it’s a lot more technical than people would have you believe. This is not plug-and-play marketing.
    Some people will say to you, “Yeah, that’s it, great. Pay-per-click, just switch it on”.

  4. Great information is provided by you,
    Thank you it is the most reliable and valuable information about SEO and its technique u brilliantly describe about off page SEO, On Page SEO, focus on keywords search engine success factor and social media marketing etc.

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