SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
In SEO all major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Search Engine Success Factors
There are three major groups covered by Search Engine Land’s Periodic Table Of SEO Success Factors:
Within each group are subgroups, as each chapter of this SEO guide will explain. These subgroups contain one or more individual SEO factors with a specific weight or importance.
Violations, while a group unto themselves, are displayed under the group and subgroup to which they’re associated.
What Is Off Page SEO ?
Off page SEO is nothing but improving your website positions in Search Engine Results Page (SERP). It tells Google what others think about your site. Based on the links that you have in your site, search engine assume that you have great content.
Links are the new web currency. But, most of the people assume that off page SEO is all about just link building. No, it is not just about links. Then what else it includes? Off page SEO is a combination of a lot of factors that include;
Social media metrics (Facebook likes, Pinterest pins, Tweets etc)
User engagement (comments)
Forum posting and a lot of other factors.
If you want to boost your search rankings using off page SEO, this ultimate guide is just for you. Let’s dive into the details for more info on off page search engine optimization.
Let me start this off page SEO guide by telling you one thing: it’s all about links.
Without backlinks, it’s impossible to rank on first page search results.
Did you know that 99% of the sites that rank on top Google search results has at least 1 external link pointing to the site?
Do you know, almost 100 billion searches are made on Google every month for services, content and products? And half of those searches are coming from mobile devices.
Backlinks are the most important off-page SEO factor when it comes to content marketers and bloggers. Why? Because search engines trust your website more if your site has any authoritative relevant backlinks.
When Google looks for fresh content, it indexes your new pages and makes it available for search users. When relevant search queries are triggered, Google uses some algorithm facts to determine whose pages will rank. This we call as Google ranking factors in SEO terminology.
Here are the most important factors that Google considers while ranking:
The number of linking domains. The number of domains linking to your site is one of the most important ranking factors
Page rank of a linking page. The links from the high page rank website is considered more than the links from low PR pages. Yes, try to get links from high PR pages.
The number of linking page. It is always recommended to have more links from individual domains rather than from a single domain.
Authority of linking domain. A link from low pagerank page on a high pagerank site is better than from a low pagerank one.
Count number of dofollow links. As Google officially stated that it won’t count nofollow links while ranking, it considers dofollow links.
Contextual links. The links within the content of the page are worth more than the links in a sidebar.
Links from homepage. The links from a homepage of a linking domain carry more strength than those on one of its pages.
Link relevancy. The links from pages related to your pages topic carry more relevancy for search engines.