Why your website should be mobile friendly? Remove term: mobile friendly website design mobile friendly website design

Why your website should be mobile friendly?

What exactly is a mobile friendly website?

A mobile friendly website means your website’s information including images, texts, videos, links is easily and readily accessible across all different platforms and, most particularly, on the much smaller screen of smartphones and tablets. The website is literally the same across the board, with no usability concerns regardless of the device on which it is being viewed. It looks like a tiny version of your website. There's a lot of zooming, pinching and scrolling going on, but the site displays and functions the same.

A mobile friendly website consists of the the following features:

Impact of mobile phones

There is no longer denying the fact that mobile usage has increased tremendously in the past few years.

Not only that. The age range of those who use smartphone has also become younger, making it a wake-up call for companies whose target market belong to those group. Mobile devices are originally created to communicate through calls and text messages, but with the emergence of the internet and social media, it has become a must-have tool for sharing photos, videos and any content online. Also, most of the online searches are made using mobile phones.

Thus the growing use of mobile phones has resulted for the need of a mobile friendly website.

Things to consider

When designing for the small screen, it’s important to recognize 3 elementary differences between the mobile experience and the desktop.

● Space is at a minimum.
● Attention is scarce.
● Mobile users are very goal directed, typically seeking a key piece of information that will facilitate their task.

Hence, the key guideline for mobile design is “simplify and specialize.” Each site should be streamlined with limited information and fewer functions compared to the full-fledged websites and multi-feature programs on the desktop. Buttons, links, texts and pictures need to be resized to be functional and legible. Navigation through multiple subpages, too, should be kept to a bare minimum in your mobile design.

Why do you need a mobile friendly website?

The answer is really simple. Check it out here.

Google prioritizes mobile-friendly websites over those that are not mobile-friendly in mobile search results. In April 2015, the Google algorithm change that occurred tweaked the way that Google displays mobile search results. Websites that are optimized for mobile rank better than those who don’t.

You can reach more customers, faster. Google rewards websites that are mobile-friendly with higher ranking in mobile search results. So, simply by the virtue of having a mobile-friendly website, your site will be seen and visited by more people. Making your website mobile-friendly automatically opens your customer base up to anyone performing a mobile search. And even better – customers won’t have to hunt for your site or type in the exact URL to find it – they can just perform a search to find you quickly and easily.

Your website will look attractive and function smoothly on any device, provided you use responsive web design to build or redesign your site. Why take chances when it comes to mobile optimization? With responsive design, your website will actually respond to the mobile device a person is using to access your site, and it will render to look and function well, no matter what.

People everywhere use mobile devices to do everything from simple information gathering to purchasing items and much, much more. Consumers in every industry want to connect and get what they’re looking for quickly. If you’re not optimized for mobile, you can’t offer your customers that type of experience.

Your business will be seen as modern and relevant. You might offer some of the most useful, valuable, and unique products or services on the market, but if your website’s mobile experience is poor or non-existent, your company will be seen as a digital dinosaur – encouraging people to seek help elsewhere. On the other hand, mobile-friendly websites are seen as contemporary, cutting-edge and legit – they are how you get your foot in the door with anyone that has a smartphone.

You’ll make your customers much happier. When a customer or a potential customer accesses your website to find information or look for something you offer, you want the experience to be nothing short of great. Because many people use mobile devices to access the web, only a mobile-friendly website can promise to offer that experience. Happy customers will return to your site and tell others about how great it is. Unhappy customers will do the opposite.

Conclusion

Websites that aren’t mobile-friendly are quickly becoming defunct within our fast-evolving digital landscape. As time goes by, more and more websites will emerge that are mobile-friendly, pushing those that are not even farther down the search results page and away from customers.

If you want your website to perform well and support your business, you need to make it mobile-friendly.

It can only help you move forward to achieve the growth and success that you’re meant for.

6 Comments

  1. Hi admin, its very nice post, i have an website its look not comfortable to mobile view can you please suggest any help. We are in to packers and movers in Hyderabad.

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